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An international business consulting firm wanted a
significantly more effective web presence. I led a team that redesigned the website and launched an e-newsletter, achieving
these key web marketing results within 6 months:
-- Web traffic increased from 3,107 per month in August 2001 to 5,921
in January 2002 (+90%)
-- Web registrations for consultations increased from 50 per month to 145 (+190%) in the same time
frame
-- The "new visitors" number increased from 3,013
per month to 5,383 (+78%)
-- Views of the online information
for the firm's primary, highest profit margin product increased from 561 per month to 2,069 (+269%)
An encryption
software company with a solid product line wanted to build national brand credibility quickly. I worked with this company
and its strategic partner Intel to successfully launch a co-marketing program bundling the encryption software in with well-known
and respected Intel motherboards.
A 20-year-old marketing communications firm wanted to expand its business
model to include web design services. I secured the studio's first full web design projects, after which this new revenue
channel steadily grew.
An architect, artist, and photographer had 25 years of travel shots in storage, shared
only with his family and friends. I worked with him to come up with the concept of an online Photo Art Card business based
on specific themes. I managed product development and rollout, pricing strategies, website building, and online store construction.
These images are now broadly accessible to customers in a form they in turn can share with family and friends to sustain
and build valued relationships.
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An
established sole proprietor needed to generate new business after an unusual slowdown in the market. I partnered with the
owner to conduct a thorough retooling of image and positioning. I also developed a first-time, strategic Internet presence
that increased local and regional awareness of the business. In addition, I created first-time marketing inserts and fliers
to integrate with the new web presence. Through our mutual efforts between early 2004 and December 2004, this business' client
count increased from 7 to 23 (+229%).
An award-winning advertising agency wanted to expand its business
model beyond advertising to encompass print collateral (brochures, posters, etc.). I worked with one of its clients to build
the largest body of collateral work in the agency at that time. The agency was then able to show this work as part of its
portfolio to acquire a broader range of clients and projects, and successfully increase its revenue base.
SEARCH ENGINE OPTIMIZATION RESULTS
The statistics below reflect "organic" rankings in Google.
This means that a site is ranked on its merit rather
than being a paid-for "sponsored" listing. Consumers respect organic listings more. A marketing
consultant = #1 out of 73,100 listings
A cleaning service = #1 out of 79,700
An architect = #4 out of 430,000
An architect = #3 out of 69,300
A business consultant = #2 out of 102,000
An investment advisor = #5 out of 32,900
An investment advisor = #1 out of 15,600
A general
contractor = #2 out of 157,000
A general contractor = #1 out of 139,000
A greeting card company = #10 out of 8,480,000
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