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An international business consulting firm wanted a significantly more effective web presence. I led a team that redesigned the website and launched an
e-newsletter, achieving these key web marketing results within 6 months:
· Web traffic increased from 3,107
per month in August 2001 to 5,921 in January 2002 (+90%)
· Web registrations for consultations increased
from 50 per month to 145 (+190%) in the same time frame
· The "new visitors" number increased from
3,013 per month to 5,383 (+78%)
· Views of the online information for the firm's primary, highest profit
margin product increased from 561 per month to 2,069 (+269%)
An encryption
software company with a solid product line wanted to build national brand credibility quickly.
I worked with this company and its strategic partner Intel to successfully launch a co-marketing program bundling the encryption
software in with well-known and respected Intel motherboards.
A 20-year-old
marketing communications firm wanted to expand its business
model to include web design services. I secured the studio's first full web design projects, after which this new revenue
channel steadily grew.
An architect, artist, and photographer had 25 years of travel shots in storage, shared only with his family and friends. I worked with him to come
up with the concept of an online Photo Art Card business based on specific themes. I managed product development and rollout,
pricing strategies, website building, and online store construction. These images are now broadly accessible to customers
in a form they in turn can share with family and friends to sustain and build valued relationships.
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An established
sole proprietor needed to generate new business after an unusual slowdown in the market.
I partnered with the owner to conduct a thorough retooling of image and positioning. I also developed a first-time, strategic
Internet presence that increased local and regional awareness of the business. In addition, I created first-time marketing
inserts and fliers to integrate with the new web presence. Through our mutual efforts between early 2004 and December 2004,
this business' client count increased from 7 to 23 (+229%).
An award-winning
advertising agency wanted to expand its business model beyond advertising to encompass print
collateral (brochures, posters, etc.). I worked with one of its clients to build the largest body of collateral work in the
agency at that time. The agency was then able to show this work as part of its portfolio to acquire a broader range of clients
and projects, and successfully increase its revenue base.
SEARCH ENGINE
OPTIMIZATION RESULTS
The statistics below reflect "organic" rankings in Google. This means that
a site is ranked on its merit rather than
being a paid-for "sponsored" listing. Consumers respect organic listings more. A marketing consultant = #1 out of 73,100 listings
A cleaning service
= #1 out of 79,700
An architect = #4 out of 430,000
An architect = #3 out of 69,300
A business consultant =
#2 out of 102,000
An investment advisor = #5 out of 32,900
An investment advisor = #1 out of 15,600
A general contractor = #2 out of 157,000
A general contractor = #1 out
of 139,000
A greeting card company = #10 out of 8,480,000
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