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ADVERTISING
& MARKETING STRATEGIES
Marketing Plan: the strategic roadmap to explore, clarify, & achieve
your goals
Campaign Development from concept through implementation
BRANDING
Create your unique positioning for Internet & Print
Ensure the smooth integration of your Internet
presence
& Print communications
Product & Company Naming including all trademark searches
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COPYWRITING & EDITING
For Internet: full websites, emails, & online newsletters
For Print: ads, books, brochures, newsletters, & press releases
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COSTS & FEES
For marketing consulting services, the 1st half-hour phone consultation is free.
Hourly Rate: Once you've hired me to provide a single or short-term service, I will bill by an hourly rate, both for
a physical end-product (press release, website, action plan, etc.) and for subsequent phone consultations and detailed email
answers to your questions.
Fixed Fee: Clients wanting to contract with me for a longer term project will
receive a discounted overall price within a set and approved contract cap.
Occasionally, there are additional direct
costs or expenditures (paper, supplies, etc.) upon which you have prior approval before I proceed.
Let's discuss
today which of these three options is right for you:
(1) "Hourly Consulting Plan"
(2) "Fixed Fee
Consulting Plan"
(3) "Step-Up Program" (combining the two)
NOTE
As needed, I partner with experienced graphic designers and other allied professionals.
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