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Marketing is a discipline...a management process that
powers your business.
· It identifies, anticipates, interprets, and satisfies customer needs, and may even help you
exceed expectations.
· It utilizes customer research to help you effectively target your customers.
· It examines
the social, cultural, psychological, and personal profile of potential customers.
· Marketing’s core is strategic planning
based on that careful research.
· It evaluates your competition and proposes how you need to position your products
or services in a way that differentiates their benefits from others.
· Marketing is absolutely key to the management
of existing products and the development of new ones.
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· It involves concept, design, testing, pricing,
and product launch.
· It addresses effective and timely distribution.
· It allows you to persuasively and compellingly
communicate with your customers and prospects.
· It provides the essential systems by which to manage change in an
ever-changing world market.
· Marketing’s effective implementation is based on strategies that take into account cultural,
technological, social, political, and economic trends.
· Marketing enables you to get the right product or service
to the right customer at the right price, in the right place, at the right time.
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THE LATEST CONSUMER TREND ALERT FROM
N.A.S.E., January 2006
· Women (moms) are responsible for 85% of consumer spending
· Women make 70% of all travel
decisions
· Women complete 57% of electronics purchases
· Women buy 65% of all new automobiles
THE
ART OF COMMUNICATION & RELATIONSHIP BUILDING
Here is the link to a fascinating and thought-provoking "Communication
Skills Test"
from Psychology Today magazine... Check it out now.
DID YOU KNOW THESE FACTS ABOUT CONSUMERS?
· 64% are concerned about the methods
and motives of marketers and advertisers
· 61% say marketers and advertisers don't treat consumers with respect
[Source:
Yankelovich Partners as quoted in ENTREPRENEUR magazine, 8/2004 issue, page 31]
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